Ayfer, along with her daughter Pinar, have established an accessory brand that develops fashionable, sustainable, hand-crafted bags, while also benefitting children in need: “part of our monthly income is regularly donated to the organization Save the Children, an organization we support with all our hearts.”

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Ayfer started the brand in 2017 after her son Burak passed away: “we named the company after him in an aim to cherish his memory each and every moment”.

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ALLBYB is proud of being an environmentally friendly company: "our bags are woven with traditional handmade techniques from recycled t-shirt yarn and macrame cords".