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Clutch Made Client: Shana Luther talks about Manufacturing in USA


Clutch Made Client: Shana Luther talks about Manufacturing in USA

Proudly made in the USA, our current client is Brooklyn-based designer Shana Luther. Shana creates American made handbags that display her love of classically modern styling.

Shana got her start in 1999, when she graduated from Pratt Institute and began designing her own bags under the label SML Bags. A one-woman show, she was involved in all aspects of the creative process, from sketches to final sewing of her leather and fabric bags.

By 2012, Shana longed to design bags that went beyond what she could produce on her own. Inspired by her belief in self-reliance, she re-launched the label as Shana Luther Handbags, continuing to showcase her signature designs. Soon after the bags’ debut, numerous fashion magazines and blogs, such as Teen Vogue and The Pursuit of Style, featured the label, with Shana Luther Handbags becoming a finalist in Martha Stewart's American Made Awards in 2013. In addition to that, Shana was chosen by American Express to participate in their OPEN Rising Stars of Fashion competition at Magic Market Week in Las Vegas in August 2014.

Clutch Made: Modern, clean design made with a luxurious touch, tell us a little more about your brand. Shana Luther: My line focuses on quality, American made, contemporary leather bags. I love trends as much as the next woman but my bags are designed to carry season after season with original shapes and clean design. I don't skimp on materials and I love taking my customers into the production process with behind the scenes photos. I believe you should #knowyourbag!

Clutch Made: Manufacturing in Brooklyn, how has the journey been so far in the American market in terms of acceptance. Shana Luther: It was never an option for me to produce overseas. I'm such a stickler for quality control that having some factory 7,000 miles away make my designs just made no sense. When I began the line in early 2012, there definitely was a market for American made goods but not as strong as it is today. Consumers are becoming more aware of Made in the USA and it's become a factor in their purchasing decisions. Almost all of my customers applaud the American made aspect of my products.

Clutch Made: How has your collaboration with clutch made been so far? Shana Luther: From the moment I met Laura Dotolo, I knew we would hit it off. She's totally straightforward, honest and funny- my kind of woman. Laura knows her way around a handbag (no surprise considering her own beautiful line of leather goods) so I felt totally comfortable and at ease working with her and her talented team.

Clutch Made: With the rise of fast fashion, people are lacking in their taste for quality and good craftsmanship in products. Considering how well crafted your products are, how would you elaborate on the importance of skilled labor in this timeframe? Shana Luther: Look, there's always going to be a market for $5 jogging shorts- even I'm guilty of that on the rare occasion. Not everyone can afford a $400 leather handbag and I understand that. On the flip side, those who care about quality made goods aren't going anywhere and I don't think their beliefs will dwindle anytime soon just because they can get a knock-off vinyl bag in Chinatown. For American made designers, it's important for us to stand by our brand and keep supporting our domestic manufacturers.

Clutch Made: Who is your ideal clientele? If you had to pick one celebrity to endorse your brand, who would it be and why? Shana Luther: My brand is for everyone and having customers from age 23-65 only proves that. I don't really have an ideal client. What's ideal for me is having happy customers. In my mind, that's all that matters. Ideal celebrity- I'm torn between Solange and Michelle Williams. Strong, smart, modern, very independent women who I admire and would love to see rocking a Shana Luther bag!

Clutch Made: Where do you see your brand in the next 5 years, do you plan to expand to other markets? Shana Luther: Right now I'm happy being in the women's American made market. I see myself doing the same thing but on a broader scale, with more stocklists, more styles, and more fans of Shana Luther Handbags.

This entry was posted in Clutch Women, handbag manufacturer,Made in USA, manufacturing, Weekly Inspiration and taggedbrooklyn, clutch made, Clutch Made USA, handbags of NYC, made in nyc, made in usa, shana luther, shana luther handbags on July 8, 2015 by akshita garud.


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